If you are ready to:

Start taking action on making your business a reality

Learn the fundamental steps to take RIGHT NOW to eliminate overwhelm starting your business

Navigate and understand the various ways to promote your business

Understand the basics of Social Media and marketing strategy

Get fantastic resources to support your business development

Get help with networking and cold-calling

....and more!

READ ON for an array of options to help you succeed!

 

Starting a New Business is Hard Work!

Let be be up front in telling you, whether or not you have any experience starting a business, there is so much work to be done that thinking about it may be enough to have you consider giving up.

According to 2007 US Census data, there were over 7 million small businesses in the US alone - that's a lot of competition...

 

There are Many Challenges to
Starting a New Business

 

Here are some of the common challenges and fears when it comes to starting a new business:

Overwhelm

• This can be especially relevant if you have no idea what to do to start, or you realize there is so much to do that you have no idea WHERE to start - it's easy to become paralyzed and demotivated and just give up

Lack of Ideas / "Bad Ideas"

• If you don't have any ideas, or you think none of your ideas will earn you any money, this can be a deterrant to starting your business

Too Much $$

• You think it takes too much money to start a business, or, at least more money than you have, so why bother trying?

You Invest in Too Much or Too Little

• There is so much information out there, you're not sure what to invest in or where to start

Someone Else is Already Doing What You Want to Do

• Why bother starting a business if someone else beat you to it?

You Hate the Idea of "Selling Yourself"

• You find the idea of marketing yourself to be arrogant, obnoxious, or even worse, and you don't want to do it

The Word "Marketing" Brings Up All Sorts of Nightmares

• You are completely overwhelmed and confused, and don't know where to start. There's a website, a blog, social media....when does it end?

 

How To Eliminate
the Barriers to Success

 

Eliminating Overwhelm

• Develop an understanding of what you do and what you do NOT need in your business
• You don't have to do everything yourself!
• You don't have to do everything perfectly
• You don't need to finish every step before launching your business!

Overcoming Lack of Ideas / "Bad Ideas"

• Actually, you probably have several of them!
• Developing an idea is just a matter of focus, and of asking the right questions
• The idea itself may not be where the money comes from - that may be about what you DO with the idea - look at it's potential to see what it's worth!

Fear of Spending Too Much $$

• It does take money to start a business, but being smart with your money is more important than just spending it
• You don't need to buy everything at once - prioritizing needs and costs will help you spend more wisely

Figuring Out the Right Investments to Make

• Wise investments are more important than multiple ones
• Look at the value, not the cost, to determine what you will gain from your invesments
• Prioritize to strategize!

Someone Else is Already Doing What You Want to Do - So What?!

• Competition is a GOOD thing! It means you have a market interested in your service or product
• Understanding what makes you unique, and how to set yourself apart from your competition is what counts

Overcoming Disgust With "Selling Yourself"

• There is absolutely nothing wrong with making people aware of your business
• If you focus on how you help others, that's one easy way to take the attention off of you

Circumventing the Marketing Nightmare

• You do need to invest in online technlogies like a website, but....
• You don't have to do it all by yourself!
• You don't need to invest in EVERY type of technology out there
• There may be ways you can individualize your marketing and make it fun!

 

Why I Know What I'm Talking About

Hi, my name is Heather Markel. I am a Certified Professional Coach with 18 years of corporate experience in sales, marketing and customer service. In addition, I own two businesses, and two Trademarks.

I have invested in several business and internet marketing programs to develop my own businesses, and have tried out both effective and ineffective strategies along the way. Note - Failure is part of Success!

I have coached and advised many small business owners, and people who want to start a business, from logos to business cards, to strategic client issues and beyond. Most of my adult life, friends and colleagues have considered me their "go-to-person" for their various internet and marketing questions because I tend to be plugged in to the latest and greatest technology and resources.

I have extensive experience cold-calling businesses both large and small, pitching collaboration ideas, and attending many, many networking events.

I bring all my expertise to you - successes and learnings from failures - desiring to make you successful at launching and growing your own business.

 

Testimonials

“Heather is an excellent coach who has helped me in many different areas of my personal and professional life. She is one of my most trusted advisors with whom I consult with regularly. I rely on her expertise and knowledge and her coaching has helped me see things clearly when I have been unable to see them myself. I recently had to deliver a keynote speech in a business culture that I was not familiar with. Heather's knowledge and experience in culture transition and skill as an expert writer helped me organize, prepare, and deliver the best keynote I've ever done. I recommend her highly.”

Ellyn Small Enisman

"Heather's coaching helped me learn to listen to myself in new ways. I began confronting my internal conflicts head on, and this helped me make huge personal, and professional accomplishments, including a 20% increase in salary!

Though I came to Heather for coaching on specific business-related issues, I was surprised that our work touched the emotional places it did. One of the most important things I gained from our coaching together was an understanding of my values and the things that drive me. By getting in touch with this essential information, I was able to quit a job I had become unhappy in, and accept a new one that allows me to honor all my values. The result is that I am more proactive at work, and this in turn is improving my confidence and my personal and professional image."

DLR
Service Executive, Telecommunications Industry

 

Your Success is Up to You!

Learning from the mistakes and triumphs other people have made will help you bring about your own success!

 

I believe that anyone who has the desire, passion, and motivation to start a business can do it!

Starting a business does NOT have to be difficult.

My goal is to break the process down for you into bite-sized pieces that are easy for you to implement and use for your own success.

I offer 3 Methods for you to do this:

 

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Method #1: Self Study

 

If you are a self-starter and like to figure things out yourself, and go at your own pace, then self-study is perfect for you! The "Business Start-Up Basics Made Easy" eBook and Action Guide give you the steps you need to follow, and it's up to you to put them into place as you're ready.

This is a very affordable option for anyone who's ready to get started and have the process made easier. You will get step-by-step instructions on what to do, and how to do it, with the Action Guide helping you dive deeper into the most important steps.

Here are some of the areas covered in this excellent resource:

How to decide what to base your business on

Determining the skills and knowledge you already have that can serve your business

Figuring out what to charge for your service or product

Overcoming guilt about charging money for doing something you love

Whether to have a website, a blog, or both!

Understanding the basics of Internet Marketing - from social media to keywords

Resources for building websites, blogs, creating business cards, and more!

Helpful strategies to get new clients/customers

Information about Trademarks and whether you need one

And more...!

 

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Method #2: Group Coaching

Ideal for anyone who wants to combine affordable support with the concepts in the eBook.

The Business Start-Up Mastery Group Coaching Program includes:

Live coaching sessions with up to 7 other mentees and Heather

Direct coaching, and a network of supporters to further your success

A copy of "The Business Start-Up Basics Made Easy" eBook and Action Guide

 

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Method #3: Individual Coaching

This method is perfect for anyone ready to take quick, focused steps to building their business now. All sessions will focus uniquely on your business and how to start and grow it. You will receive:

Direct, one-on-one, live coaching sessions with Heather

Guidance, teaching, coaching, and feedback that is customized to your specific needs

An accountability partner to make sure you get your action steps done

A copy of "The Business Start-Up Basics Made Easy" eBook and Action Guide

 

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Which Option is Right for You?

All the options help you succeed, so you really can't go wrong!

 

 

Here are some helpful ways to decide
which option is right for you.

SELF STUDY

• Perfect if you have a lower budget, like to work independently, and don't require a lot of support

GROUP COACHING

• An affordable way to combine learning with coaching and an extended support network

INDIVIDUAL COACHING

• Perfect if you understand the value of the investment and are ready to take action, accept full accountability, and make fast speed progress on your goals!

Have questions? Email me and ask!

 

Not sure this is for you? Start with the FREE report on "7 easy steps to new business success!"

 

 

Once you've decided which method is right for you,
simply click below to get started!